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How the DNC is Mastering PR with the Harris-Walz Campaign
As the Democratic National Convention (DNC) unfolds, it’s clear that the Harris-Walz campaign is delivering a masterclass in PR and communication. The strategic shift to spotlight Kamala Harris and...
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Understanding the Media Coverage of 2024’s Biggest Box Office Hits – Deadpool...
2024 has been another strange year for cinema in the post-pandemic and writer’s strike era, but two films have taken the spotlight in their own spectacular ways: Deadpool & Wolverine and Inside...
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Top Pharma News in August 2024
This month’s pharmaceutical industry news highlights a dynamic landscape where cutting-edge technology intersects with global health challenges. The sector continues to push the boundaries of medical...
View ArticleSeverance PR – How Lumon Branding Took Over the World
Introduction: The Fake Company That Built a Real Following The Season 2 finale of Severance is finally here, and fans are eagerly diving back into the unsettling world of Lumon Industries. What is Ms....
View ArticleEggs-traordinary Crisis: How the U.S. Egg Shortage Scrambled the Media
The humble egg—once an everyday staple—has become an unlikely star in national headlines. What started as a supply issue has transformed into a full-blown media crisis impacting consumers, businesses,...
View ArticleA Public Relations Guide to Navigating a Trade War, From an Expert Who’s Been...
Trade wars and tariffs aren’t easy on anyone—especially investors, if the markets mean anything—but they can be especially challenging for PR professionals at major brands. Rapidly changing and...
View ArticleTop Pharma News in March 2025
This month’s healthcare news highlights public health governance updates involving the Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), as well as trade...
View ArticleChina’s Public Relations Strategy: How Soft Power Shapes Global Influence
For a country that’s not exactly known for subtlety in the global narrative game, China’s been playing a PR strategy that’s part spicy, part savage, and all kinds of smart lately. Let’s be real: when...
View ArticleTracking Consumer Trends: How Labubus, Coca Cola, and PepsiCo had Winning...
If you’ve scrolled through TikTok or wandered into niche toy stores recently, you’ve probably noticed the growing obsession with blind boxes—sealed packages containing mystery collectible figurines....
View ArticleTop Pharma News in April 2025
This month’s healthcare and pharmaceutical news highlights several key stories that are drawing widespread media traction and public interest. From lawsuits and controversial health claims to drug...
View Article2025 Met Gala: What Brand Storytelling and Silence Can Still Say
The 2025 Met Gala was more than a fashion spectacle — it was a case study in how influence, storytelling, and visibility shape brand narratives in real time. Every May, the Met Gala turns New York City...
View ArticleWhat is Media Intelligence? A Strategic Guide for PR Teams in 2025
In 2025, media moves faster than ever. Information spreads in real time, narratives shift hourly, and a single news cycle can make or break a brand. In this environment, media intelligence isn’t...
View ArticleInfluencer Marketing: What Works and What Doesn’t in 2025?
Influencer marketing has quickly become a vital part of connecting with consumers and businesses, with nearly 90 percent of marketers in the U.S. expected to work with influencers in 2025. But what...
View ArticleWe Did It! Fullintel’s Human-AI Approach Wins PRSA’s Anvil Award
Imagine our excitement when they called out “Fullintel” at the PRSA Anvil Awards ceremony in New York City this month. Our team practically jumped out of their seats! After years of building something...
View ArticleWhat Fullintel Has in Common With Apple, Facebook, YouTube and HBO: Human...
HBO’s relatively new recommendation website is a fun piece of technology. It’s got a slick user interface, insightful and interesting show reviews, and even lets users sample each show for free. It’s...
View ArticleHow I Ditched My Morning Media Monitoring Headaches—And Why PR Pros Deserve...
There’s a moment every morning—about fifteen seconds after my alarm blares and just before the first coffee hits—when I brace myself for the daily news firehose. If you’re a PR pro, you know what I’m...
View ArticleFullintel Wins Prestigious PRSA Anvil Award for AI-Powered Media Intelligence
CAMBRIDGE, Mass., May 20, 2025 /PRNewswire/ — Fullintel, a leader in media intelligence, monitoring, and analysis services, has won the prestigious Public Relations Society of America (PRSA) Anvil...
View ArticleTop Pharma News in May 2025
May’s top healthcare stories highlight major shifts in drug pricing policies, data-driven health initiatives, and advances in genetic medicine. Public and media attention is focused on government-led...
View ArticleMattAI Chatbot: Bringing Conversational AI to PR Teams
With information overload becoming the norm, PR professionals are drowning in data. Here’s how AI chatbots are throwing them a lifeline. Futurist Alvin Toffler, in his groundbreaking book Future Shock...
View ArticleHow PR Crisis Monitoring Protects Your Brand in 2025 (And How to Stay Ahead)
A single complaint, viral post, or product misstep can ignite a media storm in hours, leaving your brand’s reputation exposed. Traditional PR crisis management still matters, but it can’t keep up with...
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